Try the Latest Trends with VIP Treatment from trUe

Every season, trUe is at the pulse of the latest international hairstyles and trends. Our team attends leading educational programs produced by top-rated industry icons and keeps a close eye on trade advancements and celebrity events. This year, the red carpet was glittered with stars experimenting with fuss-free colors, bobs of varying lengths, and natural textures. We hope you like hair accessories too, because they’re going to take center stage as the year progresses. For men, all we can say is move over “man bun”— you’ve been replaced by long tapered undercuts and clean side parts.

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